Unique articles represent a low-cost method for gaining more traffic to your website, which in turn leads to a higher chance of being able to market your product or service.  The first purpose of the articles is to allow you to place the keywords and phrases that you believe would be searched when a potential buyer of your product or service uses the Internet to look for your kind of product or service.  In this way, the search engine spiders will know that your website is focused on those keywords and phrases and will include your site on the results pages when someone searches for them.

Submitting your unique articles to those websites that collect them is a key step that should not be neglected.  These particular websites have high rankings in the search engines and because your links are contained in the articles that you have submitted to them, their high rankings will pull up your ranking as you submit more and more articles to them and the number of backlinks to your site increases.

A second role for the articles is the addition of backlinks to your website through a natural process.  This is because backlinks are taken by search engines, especially Google, to mean that your website is popular.  Your ranking in the search engine results will rise as the number of backlinks from quality websites increases.  Meanwhile, as you get more and more of your articles published on those sites, there will come a time when you will be considered as an expert in that particular niche.  Many people would then like to provide a link to your website so that the number of backlinks to your website will grow even faster.

As you can see, marketing with articles on tap plays a key role in maximizing your SEO efforts.  And if you feel that you do not have enough time to write those articles, you can always buy articles from an article writing services.  The prices offered for the quality articles are quite affordable.